The importance of Master Data as the foundation of digital transformation

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Contents of the webinar

With Digital Transformation at the top of the strategic agenda for many large organizations, Master Data and Data Management are vital to building a strong foundation for integration, analysis, execution, and overall business value.

As business and data professionals you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization.

To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to ensure you have a data management program with business support.

In this session you will learn:

  • 3 phases of digital transformation
  • 4 C's of master data
  • 8 'ates of data value
  • Linking data management to the future of your enterprise

Framework of the online event


60 minutes


You can attend free of charge.


Once registered you will receive a confirmation message. Ahead of the webinar we also provide login details to join via web and phone as well as a description on how to access the session.

Technical Requirements

You need a computer with internet connection.


The webinar will be held in English.

Your speaker


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